John Shelton holds an Honours degree in Acoustical Engineering, and a Masters degree in Sound & Vibration Studies, from ISVR in Southampton.
After a short time developing loudspeakers at Goodmans, he joined Bruel & Kjaer UK as an area sales engineer. Over the nine years that followed, he specialised in sound intensity and source location techniques, as well as managing technical sales across the UK.
Two years at Brüel & Kjœr in Denmark gave him experience in VXI-based virtual instrumentation, and whetted his appetite for software measurement solutions, taking responsibility for worldwide sales & marketing.
Founding AcSoft in 1994, with many international contacts becoming suppliers and friends, the company has now developed to become one of the leading players in the UK noise & vibration instrumentation market.
A sister company, Svantek UK, was also formed in 2011 to expand the market for this high quality range of hand-held instruments.
John is an active member of the Institute of Acoustics, and sits on several national committees and working groups on measurement & instrumentation.
A keen racing dinghy sailor, John has won several National & European titles on the water, and is also a keen flat-earth audiophile.